Sales & Marketing
Section 4
Build it and they will buy, product-driven builders tell themselves. However, customers may have their own ideas. If you follow the steps to find the right niche for your company, you’ll be well rewarded. Covering four essential topics, this course will help you turn your business into a profitable, market-driven enterprise.
As a graduate of this course, you will be able to:
• Gather and organize market data.
• Use market information to determine the most profitable locations, types, and pricing for new home construction.
• Describe methods for generating and attracting buyers for your product.
• Identify an effective process for selling your product to customers.
Designations: CGA, CGB, Master CSP
Continuing Education Credit: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM
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