IREB  
 Brought to you by the
Illinois Regional Education Board.
HBA's

Sponsor Learn-Build

Chancellor Sponsors:

Christie Construction Co.
Country Construction Company
Majestic Home Builders, Inc.

Vice Chancellor Sponsor:
mRELEVANCE, LLC

Dean Sponsor:
Griffin & Associates

Sponsors:

SSHBA
HBA of Greater Chicago
HBA of Greater Fox Valley
NHBA
HBA Will Grundy Counties

 

Sales & Marketing
Section 4

Build it and they will buy, product-driven builders tell themselves. However, customers may have their own ideas. If you follow the steps to find the right niche for your company, you’ll be well rewarded. Covering four essential topics, this course will help you turn your business into a profitable, market-driven enterprise.

As a graduate of this course, you will be able to:

• Gather and organize market data.
• Use market information to determine the most profitable locations, types, and pricing for new home construction.
• Describe methods for generating and attracting buyers for your product.
• Identify an effective process for selling your product to customers.

Designations: CGA, CGB, Master CSP

Continuing Education Credit: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM

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